Making a difference with Precast Concrete!
The logo of a company is the first statement that
the company makes to reveal its mission and values. The joint icons are
indicative of the integration of our businesses in the Gulf under the
BPC Group banner. However, not only does the logo symbolize the unity
of our four operations in the region, it also reflects our four
fundamental company values.
Firstly, it signifies our style
of thinking. The four ‘steps’ deliberately break through
the background panel, indicating growth, expansion and renewal. This is
what you can expect from us; flexibility, creative ideas and innovative
solutions that go beyond the moulds of the past. For us there are no
problems, only opportunities and challenges.
Breaking through also implies ,
keeping focused on our mutual goals and a willingness to perform, to
change, to adapt, and where necessary to compromise in order to achieve
win-win solutions for all.
Just as the four complimentary ingredients of
concrete make it a byword for strength and durability, our logo’s
four interlocking steps denote
, cooperation and open communication in order to achieve common
objectives. For our customers and their customers, for our partners and
The bold red of the background maintains continuity with our proud heritage and our reputation for
, honesty, transparency and delivering on our promises.As the pioneer
of precast concrete in the region, we have established a thriving
business that has revolutionised the Gulf construction industry. We are
here for the long term and to strengthen our leadership position we
will continue setting new standards of excellence by doing things
faster, cheaper, stronger, and better than before.
But we cannot do it alone. Our work means nothing without you; our
colleagues, customers, partners and friends. Together, we will continue
making a difference.
Hani Hasan Al A'Ali